Hi, I’m Kathie.

As a brand-hound since 5th grade, when I saved my pennies for Guess jeans and a pair of Tretorns, I’ve always been obsessed with copy. Nowadays, I love getting to craft a brand’s unique voice into a tool that makes user experiences, well, easier to experience.

Immersing myself in a brand’s online universe is my favorite part of shopping. But if it’s clunky and annoying, the spell is broken, and navigating purchases becomes un-fun real quick.

Let me share a secret with you: the key to creating positive online associations and the smoothest route to checkout is simple—it’s good writing.

I’m an expert at that.

My skills include:

  • A keen eye for what pops and creative management experience to help your teams

  • Friendly, direct, and useful UX copy

  • Push notification copy that sells at a glance

  • Brand style-guide creation, management, and implementation

  • AI copy library creation for automated emails and push

  • Wicked-good email subject lines that get opened

  • Feel-good campaign headlines (but not too punny)

  • Subheads with important reinforcing statements

  • Landing-page info nuggets that sizzle